District Deli
A Brand Identity Capturing the Warmth & Charm of a Neighborhood Deli with a Modern Twist
Client
Aaron Martin
Date
March 1, 2025
Role
Art Director
District Deli & Marketplace is a branding project inspired by the nostalgia of 1940s–50s Italian delis, reimagined for a modern audience. The goal was to design an identity that feels familiar yet fresh, a balance of old-school warmth and contemporary clarity.
Goal
To develop a cohesive visual identity that evokes community, tradition, and approachability while standing out in today’s marketplace.
Solution
The final design combines classic deli influences with a modern sensibility. A warm, retro-inspired color palette pairs with bold typography and clean layouts to create an identity that’s timeless, versatile, and full of character.
Every Great Sandwich Deserves
a Great Logo
Simple, handcrafted, clean design.
Inspired by the comfort & craft of the neighborhood
District Deli Showcase
Text Link
District Deli is located in a small college town and will
primarily operate within the towns bar district or potentially on campus. The bar district is home to many of the local college students and as a result the primary audience will be a mixture of students and falculty.
